Branding

iDENTITY

Through research and analysis we seek to understand the nature of the our client’s business inside out, and especially what makes it different from the competition and what will move the consumer to chose them over the competition. These key differentiators help form the Big Idea, visual positioning and creative strategy of the brand.

All our identities are then built around these fundamental building blocks. We can create everything from naming, logo design, typefaces, tone of voice, colour and imagery through to supporting graphic language and guidelines for implementation, and all designed to emphasise the unique character and appeal of your brand. We at Th!nk always strive to add that something extra to make your brand stand out from the crowd.

DiGITAL

At Th!nk we are experts in digital communication. Whether you need an internal plasma information system, a full database driven e-commerce website or a broadcast quality animated brand endorsement, we can recommend the most practical way forward and implement all design and programming requirements. And all solutions are considered as part of a co-ordinated approach to communicating the brand and the big idea, ensuring a seamless integration across all delivery channels.

iNTERIORS

Environments can be the most physical expression of a brand, affecting opinions, emotions and purchase decisions. Within retail spaces customers experience your brand through product display, point of sale and payment, promotions, communications, spatial planning and staff interaction. Equally, physical detailing such as quality of materials, color, lighting and ambiance influence customer behavior and need to be brand-aligned to form a cohesive, immersive experience.

Head office and workspace interiors can also strongly influence staff behavior and well being. Are they proud to work for the brand, do they live the brand and do they ultimately affect the customer experience?

The agency specializes in retail, office interiors and the branded environment together with hospitality, exhibition and product design.

PACKAGiNG

Any extension of the brand to product level should exhibit the same values and unique character of your brand whilst clearly communicating product information. Packaging should also have strong ‘shelf presence’, excite the customer and add value to the purchase experience.

The agency has experience in creating packaging concepts through to prototyping and full production.

WAYFiNDING & SIGNAGE

Way-finding and signage needs to remain true to the brand whilst being clear and informative. Th!nk has experience in creating way-finding concepts through to prototyping and full production.

CAMPAiGNS

Great brands can be created but the hard work can come to nothing if they are not launched correctly or neglected post launch. At Th!nk we’re keen to not only to create the brand but also to ensure that it has the best possible introduction to the market and is promoted with consistent flair in the future.

Pre-launch teaser campaigns create intrigue, generate excitement and build anticipation. A good teaser campaign will make the actual brand launch act as a ‘eureka’ moment, when all is revealed and the big idea is proclaimed. Post launch campaigns need to deliver on brand expectations and further embed the big idea in the consumer consciousness. At the same time it is imperative that they maintain interest and generate new excitement.

iDEAS

The Agency creates many ideas, both visual and verbal, during the brand creation phase of each project. Many of these ideas are strong, surprising, challenging and valid to the brand strategy, but only the few make it through to being part of the final brand.

We like to keep in touch with these ideas, and others generated outside the realms of specific projects, as they can be a source of inspiration and they help show a greater breadth of the work we produce during the early creative stages of a project.